> For the complete documentation index, see [llms.txt](https://docs.skypirl.tech/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skypirl.tech/xter-.-technology/xter-truead.md).

# xTer TrueAD

xTER TrueAd\
New way to plan and run online advertising
------------------------------------------

## Definition

### [Reliable traffic analytics](https://room-house.com/)

### Plus Ad-management

* Based on [xTER SmartFilter](https://www.eco-xtr.com/smartfilter) router
* Full browsing data for connected devices
* Location-based focus groups
* No click-driven incentives = uninfluenced data
* With option for AI-added management of Ad's and URL's on user device

![](/files/5lodG2yVELFllUPqe6wt)

## How it works

### Growing and synergetic

### Ecosystem that builds success

* Focus groups are based on growing community of [xTER SmartfFilter](https://www.eco-xtr.com/smartfilter) and xTER Home/Office users
* xTER TrueAd collects anonymized personal data from users, location info, browsing & clicking history and tech spec's of connected devices
* Ad's & URL's on user devices can be managed by AI as requested by corporate clients of xTER or according to preferences of xTER users
* Participating users get rewards in [SkyPirl](https://www.eco-xtr.com/skypirl)

![](/files/B6fY6mJtDczJ7y5wIrFP)

## Why it is great

### New & different approach

### True, efficient and going on way

* is driven by synergies of [xTER Ecosystem](https://www.eco-xtr.com/ecosystem)
* Fact-based, unaffected and relevant data
* Global and diversified network of focus groups
* Audience can be selected as required
* Own vehicle to by-pass rules set by global vendors of online advertising
* AI is already added

![](/files/PddhXc75uNM9OO5hlvs3)

#### Room-House.com SkyPirl Pirl Rumhaus


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